Our Process
Not getting enough calls? That’s often because SEO isn’t a quick fix—it’s a process that typically takes a few months of focused effort. During that time, we tackle everything from technical site improvements to targeted content and link building.
Our Proven Local SEO Process
Our proven Local SEO process begins with comprehensive keyword research and competitor analysis, ensuring your business is positioned to rank in local searches. From on-page optimization and citation building to ongoing performance tracking, we fine-tune your digital presence to attract relevant leads, drive more foot traffic, and deliver sustainable growth.
- Website Audit: Analyze current site structure, performance, and content.
- Keyword & Competitor Research: Identify high-value keywords and assess competitors’ strategies.
- SEO Strategy Outline: Define clear goals, KPIs (traffic, conversions), and a roadmap for improvements.
- Fix Site Errors: Address crawl issues, broken links, or poor site architecture.
- Page Speed & Core Web Vitals: Optimize for faster load times and better user experience.
- Mobile Responsiveness: Ensure seamless functionality and design across all devices.
- Structured Data & Indexing: Add schema markup if relevant; verify correct indexing in Google Search Console.
- Title Tags & Meta Descriptions: Refine for target keywords and click-through appeal.
- Heading Tags & Content Structure: Ensure headings (H1, H2, etc.) clearly reflect page topics.
- Keyword Integration: Naturally embed relevant keywords without overstuffing.
- Internal Linking: Build logical internal links to boost user navigation and page authority.
- Content Gap Analysis: Identify topics or keywords missing on your site.
- New Content: Publish blog posts, product/service pages, or FAQs targeting your audience’s needs.
- Content Updates: Refresh existing pages to keep information current and optimize for new keywords.
(This is typically a continuous process throughout your SEO campaign.)
- Link Acquisition: Reach out for guest posts, directory listings, or partnerships to build high-quality backlinks.
- Local Citations: For local businesses, ensure consistent listings on Google Business Profile and local directories.
- Brand Mentions & PR: Engage in digital PR, influencer outreach, or sponsorships to earn authoritative mentions.
- Analytics Tracking: Watch your traffic, engagement, and conversion metrics.
- Rank Tracking: Monitor keyword positions regularly to see what’s improving or needs attention.
- Refine Strategy: Use data insights to pivot content plans, technical fixes, or link-building tactics as needed.
- Further Technical Tweaks: Maintain site health, address new errors, implement new SEO best practices.
- Content Expansion: Continue to build domain authority and audience trust by publishing valuable, well-researched content.
- Competitive Analysis: Keep tabs on competitor strategies and industry shifts; adjust as necessary.
You're Number One, But Only in One Area
Even if you’re the top search result in one neighborhood, that visibility doesn’t automatically extend to neighboring areas. Search engines look at location-specific factors—such as optimized Google Business profiles, local keywords, and consistent NAP (Name, Address, Phone) information—when deciding which businesses to show in a given location.
Without a proper local SEO strategy to expand your geographical reach, your business won’t appear in nearby towns or cities, causing you to miss potential customers just outside your immediate vicinity.
We Work with Local Search Grids
(Green means you rank better and 1 means you're on top!)
Without dedicated local SEO efforts, you’ll miss out on potential customers just beyond your immediate neighborhood.
More potential customers discover you, driving increased website traffic, calls, and visits, and positioning your business to capture a larger local market share.